LinkedIn Paid Media · Client Review

The Primo
Automation Checklist
Ad Creative Review

Primo Designs
Campaign PRI-023
May 2026
Campaign Overview

Three Messaging Angles for Review

These three LinkedIn Document Ad variants promote the "Automate These 7 Recognition Program Tasks" gated checklist. Each leads with a different angle to reach HR and Marketing leaders at healthcare organizations.

Please review the copy and creative direction for each ad below. The campaign targets healthcare HR and Marketing Directors/Managers at organizations with 500–5,000 employees in the Midwest. Target launch is May 15, 2026.

Ad Variants

LinkedIn Document Ads

Variant A — Spreadsheet Pain
Variant A · Spreadsheet Pain
"Running your recognition program out of a spreadsheet and your inbox?"

Someone has to remember the anniversaries. Someone has to track who got what. Someone has to place the order, follow up with the vendor, and make sure the right item shows up for the right person at the right time.

These 7 tasks can run without you. Grab the checklist.

Angle: Relatable frustration — leads with the daily reality
Variant B — The Fix
Variant B · The Fix
"A recognition program that depends on manual work will always have gaps."

Missed milestones. Late orders. The employee who never got their two-year gift. The fix is removing you from the process entirely for the tasks that don't need you there.

Here's which 7 tasks to hand off first.

Angle: Systemic failure framing — urgency through consequences
Variant C — Peer Proof
Variant C · Peer Proof
"7 recognition program tasks your team is probably still doing by hand."

HR teams at hospitals and health systems use this checklist to identify exactly what can run automatically. Less chasing. More consistency. Every employee actually gets seen.

Download it free.

Angle: Social validation — peers are already solving this